Rihanna is utilizing her newest Savage X Fenty marketing campaign to shine a highlight on Black breast most cancers survivors.
Leiva, one of many three fashions, wished her scars to be proven in images. “I don’t see my scars as scars,” she stated in an e-mail. “I have a look at them as my handmade jewerly items … reminding me and others I’m right here and thriving.” Credit score: Courtesy of Savage x Fenty
The marketing campaign images characteristic Cayatanita Leiva and Ericka Hart, each 34, and Nykia McKenzie, 26, carrying the gathering’s sporty new types in opposition to draped pink material. Every mannequin had a hand in how they have been introduced, both taking the images themselves or with the assistance of a liked one.
Hart, who posed in a grey bralette and panty set, was recognized with two varieties of breast most cancers without delay: HER2-positive and triple-negative. The mannequin credited the Black femme and queer communities with being a supply of help.
“The Savage X Fenty marketing campaign was affirming of my expertise as not only a breast most cancers survivor however all of my intersections of id as a Black, queer, non-binary femme,” Hart stated in an electronic mail interview.
“Many most cancers campaigns concentrate on one facet, your persistent sickness however not how your varied identities play a task in the way you navigate most cancers … I additionally liked that the marketing campaign did not concentrate on poses that targeted on power as the only real picture for dwelling with breast most cancers, however moderately is simply showcasing individuals who need to share their expertise to make a distinction for another person.”
McKenzie, 26, fashions for the brand new Savage X Fenty marketing campaign. Credit score: Courtesy of Savage x Fenty
A placing disparity
In addition to providing visibility to 3 particular person Black breast most cancers survivors, the marketing campaign additionally brings consideration to what it calls “unfair disparities” within the US well being care system, because of elements like age and race.
“Black girls, brown girls, girls of coloration, we must be listened to and paid consideration to,” McKenzie stated in a video for Savage X Fenty. Credit score: Courtesy of Savage x Fenty
Mannequin Leiva, who additionally seems within the Savage X Fenty’s second runway present was recognized with triple-negative most cancers in 2018.
“What was … nice was having to carry issues to mild and to share my private journey,” she stated over electronic mail, including that the marketing campaign spoke about “Black and brown considerations within the well being care system and the way there’s a want for extra illustration in our communities.”
“You realize your physique higher than anybody else is aware of your physique,” stated Hart in a video for the marketing campaign. Credit score: Courtesy of Savage x Fenty
McKenzie, who discovered a lump in her breast final June, stated she was misdiagnosed twice earlier than lastly receiving therapy by a 3rd physician. “By March, my breast was the dimensions of a mini watermelon. At that time, I knew what was happening,” she stated in a video accompanying the marketing campaign.
“Realizing that these photographs will probably be seen worldwide means all the things to me, primarily as a result of I do know now my story is being heard and that my storm was at all times larger than me as a result of the triumph is even larger,” she added in an electronic mail interview. “I do know now that black girls will probably be heard with reference to our well being and our therapeutic. I hope these photographs convey to you all that there is work to do and that begins with listening to younger girls who seem like me.”