Powerhouse Entrepreneurs Launch “The Home of LR&C” and Introduce New Model HUMAN NATION
The Home of LR&C’s Co-Founders
The Home of LR&C’s Co-Founders (from left to proper): Ciara, Christine Day, Russell Wilson
Introducing HUMAN NATION – an accessible, sustainable and inclusive streetwear model created for a brand new technology.
SEATTLE, Dec. 01, 2020 (GLOBE NEWSWIRE) — Russell Wilson and Ciara associate with Retail Legend Christine Day to launch The Home of LR&C, a brand new idea in retail with a deal with doing good. The brand new branded style home was created on the premise of ‘democratizing style,’ by breaking down limitations in what has historically been an unique business.
At this time’s launch consists of the introduction of HUMAN NATION, an accessible, sustainable and inclusive streetwear model created for a brand new technology and an instance of what to anticipate from The Home of LR&C. With many years of expertise scaling international retail manufacturers corresponding to lululemon and Starbucks, Christine assembled a crew of consultants in sustainability, product and advertising and marketing to develop this new idea in retail. The crew labored with Russell and Ciara to convey this imaginative and prescient to life: a enterprise that mixes one of the best of iconic, movie star and sustainable retail to create one thing significant, what the world wants now. They did this by making retail accessible, fostering inclusion by way of connectivity with communities, actively listening and co-creating manufacturers. The result’s a branded home constructed with their neighborhood, for all folks, that generates massive scale constructive impression from manufacturing unit to shopper.
“The world wants manufacturers which are an extension of us all, ones that mirror our values and strengthen our planet, our folks, and our communities,” mentioned Christine Day, Co-Founder and President of The Home of LR&C. “The Home of LR&C will evolve the enterprise of style by mixing new social requirements and components of fashion with completely different views on the world round us, setting the narrative for the way forward for retail.”
The Home of LR&C’s strategy to sustainability covers each stage of the product improvement cycle from creation by way of shopper use and consists of eco-friendly supplies, licensed factories, and 100% recycled or recyclable packaging. As a registered Public Advantages Corp (PBC) and B-corp pending firm, The Home of LR&C is dedicated to delivering on the tangible social and environmental sustainability objectives developed by the United Nations.
In 2016 Russell launched Good Man Model, an attire model constructed on the concept while you look good and really feel good you are able to do good. The Home of LR&C builds on its Good Man Model basis, infusing the entrepreneurs’ core values of affection, respect & care, to supply a extra inclusive expertise, and extra home manufacturers for all shapes, sizes, genders and elegance preferences. For each buy made inside The Home of LR&C’s manufacturers, the Firm will make a 3 p.c donation to the Why Not You Basis, a nonprofit devoted to schooling, youngsters’s well being and combating poverty, empowering right this moment’s youth to steer with a “why not you” perspective.
“This previous 12 months has been transformative, with numerous ache, and numerous perseverance. As African American enterprise leaders we perceive the significance of unity and are leaning into our perception that a greater world is feasible,” mentioned Russell Wilson and Ciara, Co-founders of The Home of LR&C. “We’re captivated with working with the following technology of leaders, fighters and overcomers, to assist us create a purpose-led home that delivers massive scale constructive impression whereas additionally inspiring the nice in others.”
Unlock the keys to a brand new world of retail at The Home of LR&C by visiting thehouseoflrc.com which is ADA compliant and obtainable in each Spanish and English. Or store Good Man Model at Nordstrom and Human Nation coming quickly to Kohl’s by way of the corporate’s Curated by Kohl’s platform.
Comply with the journey on Instagram @TheHouseofLRC and @AllHumanNation.
About The Home of LR&C
The Home of LR&C was constructed to democratize the retail business – change the way in which we do style, make it inclusive and participatory. How we create. How we purchase. How we supply. How we market. Russell Wilson and Ciara mixed their ardour for design & style with the retail experience of Christine Day, CEO, to create The Home of LR&C in 2020. A 12 months that confirmed the world that real compassion, connectivity, and doing good for our planet are desk stakes. We’re proudly B-Corp Pending and are selecting to dwell into United Nations’ Sustainability Rules as our True North. Welcome into The Home of LR&C. Go to us at thehouseoflrc.com.
Brittany Fraser / Zeba Rashid
Images accompanying this announcement can be found at
A video accompanying this announcement is accessible at