Son Heung-min: Why South Korean is so essential to Tottenham

Son Heung-min: Why South Korean is so essential to Tottenham

Son index image

The place would Tottenham be with out Son Heung-min?

With eight objectives in seven video games this season, after scoring in Sunday’s 3-3 draw with West Ham, it is little marvel Spurs are reportedly seeking to safe the way forward for the 28-year-old with a brand new deal.external-link

Signed with modest fanfare for £22m from Bayer Leverkusen in 2015, partly with the view of serving to to lighten the aim burden on Harry Kane, Son has progressed from a superb participant to one of many Premier League’s greatest.

But it surely’s solely when the numbers are laid naked that the South Korean’s significance to Jose Mourinho’s aspect turns into wholly obvious.

And together with his rise in efficiency comes the ever growing bonus of publicity within the Asian market, with analysis displaying there are extra Tottenham followers in Son’s house nation than there are within the UK.

Right here is why Son is essential to Spurs – who begin their Europa League marketing campaign on Thursday – on the pitch and off it.

For crew – objectives and wins

Son, alongside Kane, has turn into the go-to man for Spurs.

His productiveness on the subject of aim contributions has grown steadily in every of the 5 seasons he has accomplished for Tottenham.

In his debut marketing campaign, he both scored or assisted 15% of all Tottenham’s objectives, whereas final season that had risen to a outstanding 33% – scoring 18 and helping 11 – even surpassing Kane’s contribution of 30%.

A line chart showing Son's improved percentage of goal contributions for Tottenham, from 15% in 2015-16 to more than 40% this season

Thus far this time period, he is contributed eight objectives and 4 assists, having a hand in 43% of Spurs’ 28 objectives (Kane is on a outstanding 65%), and in his total Tottenham profession he has been concerned in simply over 1 / 4 of the membership’s 543 objectives.

Funding firm Carteret Analytics, who present some Premier League golf equipment with perception on potential signings, have charted Son’s growing affect for Spurs.

Son’s Carteret Score, a measure of his contribution in the direction of successful video games, grew from 243.1 in 2017-18 to 307.2 in 2019-20 – with Kane the one Spurs participant to attain larger final season.

For comparability, Lionel Messi’s ranking final season was 418.2 and, if there was any doubt about how spectacular Son’s begin to this marketing campaign has been, he is at present on a ranking of 526.7 – though that will be anticipated to stage out with solely 5 Premier League video games of information to analyse to date.

A bar chart showing how Tottenham's win percentage is higher every season - aside from 2017-18 when he only missed two games - when Son plays

For himself – twenty fifth greatest participant on the earth

Son arrived as a relative unknown to English soccer followers, when he made the transfer from Bayer Leverkusen 5 years in the past.

The World Participant Index, a rating of gamers from Nielsen’s Gracenote and Hypercube based mostly on what occurs when they’re on the pitch, rated Son because the 137th greatest participant on the earth when he landed in north London.

In Might 2017 he turned a fixture of the highest 100 and this week, after his efficiency towards West Ham, he peaked because the twenty fifth greatest participant on the earth, in response to the rankings.

A line chart showing Son's progress in the Global Player Index from 60th in January 2018 to 25th in October 2020

It is an enchancment that may be measured by his proficiency in entrance of aim.

Gracenote’s metrics say Son, given the possibilities he has been introduced with in entrance of aim, has scored extra objectives than anticipated in each season since he joined Spurs.

In that point Gracenote say he has over carried out with goalscoring by 37% (60 scored, 43.66 anticipated) – solely Eden Hazard has carried out higher throughout Europe’s prime 5 leagues within the final 5 years (48 scored, 32.69 anticipated).

However his begin to this season has been one thing particular, scoring seven occasions from probabilities worthy of two.99 objectives – an over efficiency of 134%.

Son’s Carteret Intrinsic Worth, which measures how a lot a participant is price to their membership based mostly on performances, has risen from £38.2m in 2017-18 to £75.1m, simply £3.4m decrease than Kane.

A chart showing Son's improved Carteret Rating and Intrinsic Value over the last four years

For nation – the Spurs growth in South Korea

Put all this collectively and a participant who was already a star in his house nation when he joined Spurs turns into an icon amongst his compatriots.

A current survey by Nielsen Fan Insights discovered that greater than 21% of South Koreans thought of Tottenham their favorite abroad soccer crew – that equates to 11 million individuals aged between 16 and 69, and extra Spurs followers there are within the UK.

Manchester United are the second hottest abroad crew within the nation, supported by 6.1%, having been pushed into second place by Spurs in 2018.

A pie chart showing Spurs are most popular overseas team in South Korea with 21.40% of 16-69 year-olds naming them as their preferred team

All this additional business potential has been pushed by Son, with curiosity in Spurs barely registering in South Korea earlier than his arrival and the membership’s recognition nowhere close to as robust in every other Asian nation.

All of it stacks up properly for Tottenham, with Son offering outcomes on the pitch and expanded markets off it, and can little question enhance the north London membership’s want to maintain him past his present contract in 2023.

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